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http://ping.fm/bcMFU Most small and medium-sized enterprises give priority to CRM or email campaign management applications over marketing automation (MA) solutions. However, it is important that your MA selection be based on strategic business goals and marketing needs, and not as a quick solution to an immediate problem.

What is Marketing Automation Software and Why Should I consider it? (Part I)

Marketing Automation software is a set of computer applications that automate and streamline sales and marketing activities by replacing high-touch, repetitive manual processes, as well as enable certain complicated marketing activities that would be very difficult if done manually. Marketing Automation applications simplify the development, management, implementation and analysis of multiple inter-related, performance-based marketing campaigns. A typical marketing automation solution can streamline demand generation, lead generation and qualification; lead nurturing and scoring, campaign analysis and website monitoring, as well as customer database management.

While most small and medium-sized businesses still prioritize CRM or email campaign management applications before marketing automation (MA) solutions, it is important that your MA selection should be based on strategic business goals and marketing needs, not simply an answer to an immediate problem.

Here are some well-known few marketing automation solutions you can consider. Please note that we have not rated the solutions in this article.

Read More...
http://ping.fm/Hhwxi

What is Marketing Automation Software and Why Should I consider it? (Part I) http://ping.fm/kq17Y

The Marketing Trends of 2011 – A Summary http://ping.fm/RJLuT

Customer Satisfaction Survey Services http://ping.fm/zzAMt

Why aMarketForce for Technical Writing Services?

Producing clear and high-quality documentation requires specialized tools, as well as writers who understand technical material and can convert it into customer-centric documentation.

aMarketForce offers highly skilled technical writing and content multi-purposing services. With our documentation systems, writers do not need specialized authoring tools to create content. They create content in Microsoft Word templates, which is parsed by our software to deliver the content into various formats at appropriate levels of detail, automatically. Our technology makes it simple to integrate new documentation with existing content and deliver it in appropriate formats to varied audiences. , to streamline the documentation process. Our areas of specialization are Information Technology, Finance and Banking and Marketing Communication.

How can aMarketForce help your technical documentation team?

Creating high quality documents in sync with development, avoiding version chaos
Shortening the documentation review cycle
Reducing repetitive work; repurpose content to meet the needs of various end-users

How can aMarketForce help your engineering team?

Saving 30-40% of engineers’ time in creating market quality documents
Re-purposing existing documents for various needs, from sales to marketing and tech support
Managing content in a repository that can easily propagate changes to downstream content to ensure version consistency

How can aMarketForce help your marketing team?

Creating and formatting all your product marketing documents from technical and engineering source materials, including charts, images and text
Storing and version-tracking of all your product documents

aMarketForce technical writing and documentation offerings include:

Product Documentation
Installation Manuals
Training materials, including instructor and student content
Flash-based content
E-books for tablet reading
Online Help

To know more about our technical writing services, please email us at jshrimali@amarketforce.com.
Request a call:

http://www.amarketforce.com/quote-techwriting.php

Why aMarketForce for Technical Writing Services?
http://ping.fm/8ghKz

Are you in search of a good vendor for prospect database development?
Tell us your needs, and we will develop for you, a sample list of 30 contacts in your vertical and target profile of choice, at no charge. See for yourself the quality that we deliver. Request a Sample Prospect List.
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